Little Richard is the best example of why celebrities are needed in the day to day communication process. It's the emphasis that he adds to the (what's her name?) 'Real Customer' experience: an emphasis that would look and sound absurd coming from...well, anyone who is not a celebrity.
I would really like to see the Hamburglar get in on that action. I imagine a single mother at a McDonalds with kids playing in a ball pit behind her. As she recounts how five-year-old Jackie lost her daddy, the jail-striped and be-caped Hamburglar sits with the mom at one of those metal picnic tables, shaking his head and doling out a mournful "rubble-rubble" or two--all with that big-cheeked, uni-toothed smile:
Why do Geico's commercials work? Is it the ultra-irony waves radiating from the likes of Charo and Michael Winslow with their has-been status? It's nice to see that the guy from Police Academy is still a human soundboard. But the question I ask myself is how does a celebrity help me understand the plight of my neighbor. Better still is the commentary of the celeb-obsessed train of thought Pop is focused on: If it doesn't involve celebrities, then it matters a little less.
Doesn't the commercial subtly spoof the work celebrities like Angelina Jolie, Oprah, Jay-Z, Sean Penn and Bono are doing as publicists for the plight of the world's less fortunate? It does.
"I need a celebrity advocate for my bourgeois struggle to overcome the inconveniences of automobile ownership! Thanks, Little Richard."
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